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Virtual events are the new normal – Here is how to plan

1. Camera Recording Settings – Check your video camera settings to make sure you are shooting one of three formats: 1080p at 30fps, or 1080p at 24fps. 720p and 4k is fine too.

    • On iPhones, the camera settings are in the main settings icon in the photos and camera section
    • On Android phones, the settings are usually in the main camera app behind the gear settings wheel. 

2. Camera Set Up – Set your laptop, phone, or camera on a tripod or steady surface (please do not hold your camera while shooting to avoid shaky footage). Prefer to shoot horizontally (use landscape mode and avoid portrait mode). For better results choose a non-distracting background (avoid windows, use a solid color background or curtain or a large sheet of backdrop paper). If your phone has a feature that allows you to overlay a grid on your screen, use it. This will help you keep your phone level and avoid tilted footage.

3. Lighting – Shoot in daylight if possible. Avoid spaces with lots of echo. Expose for your face and not the background (many phone cameras will automatically adjust the video brightness when you tap your face on the touch screen). Avoid back light (light that is behind you) and overhead lights. If shooting with indoor lighting, use lots of lamps. To make sure your face is evenly lit indoors, you can place two lamps at 45-degree angles from the front of your face and set your camera in between the lamps.

4. Camera PresenceTry to always look at the camera. Keep your shoulders relaxed and Smile. While showing products avoid showing your back. 

5. Clothing and AccessoriesAvoid clothes that blend in with your background. Do not wear wrinkled or all white or all black clothing. Loud or noisy accessories will distract the viewers.

6. Other helpful hints

    • Request a friend/family member to assist you while you record.
    • Do a short recording test to make sure you can see and hear yourself clearly.
    • Have water handy for clearing your throat.
    • A bite from an apple can help take care of a dry mouth.
    • Use calm, open body language. Keep your shoulders back and your muscles relaxed, Take deep breaths. 
    • Slow down slightly when you talk and try to enunciate clearly. Speak from your diaphragm rather than your throat.
    • Practice, practice, practice. Watch footage of yourself and identify the areas where you could improve. Then make a conscious effort to work on those things.